Unlock Financial Growth: How Employer Branding Drives Profitability and Attracts Top Talent

In today's competitive startup landscape, building a strong employer brand is not just an option, but a necessity for sustainable growth. As startups face the challenge of attracting and retaining top talent while balancing limited resources, a unique and authentic employer brand can give them a decisive advantage and support long-term financial stability.

Whether you want to boost your recruitment efforts, improve employee retention or improve financial performance, our webinar will provide you with actionable strategies to help you succeed.

What you can learn in the webinar:

• The importance of employer branding for startups: why a strong employer brand is key when you can't compete on salary and benefits alone, and how employer brand impacts both recruitment and financial performance.
• Defining your company's values and culture: Practical strategies for identifying and aligning your core values with your mission and vision to create a coherent corporate culture.
• Building a magnetic employer brand: Learn actionable tactics like leveraging stories, creating an inclusive work environment and encouraging employee engagement to strengthen your employer brand in the eyes of potential candidates.
• Measuring success: Key metrics you can use to track the effectiveness of your employer branding efforts, from employee retention to NPS scores, and how to adapt as your company grows.

Get to know the speakers:

Florian Klages: Florian is the founder and Managing Partner of torq.people, a consulting company in the field of People & Culture. He is an experienced manager with strong communication skills and an absolute focus on people, which was most recently demonstrated in his role as CHRO of Axel Springer SE.

Kolja Heskamp: Kolja is Co-Founder and Managing Partner at torq.partners. He has extensive experience in finance and has worked with over 100 companies in various stages of growth. Previous roles include Interim CFO at Outfittery, Head of Finance & BI at thermondo and Interim Finance Director at Infarm.