Webinar

Unlock Financial Growth: How Employer Branding Drives Profitability and Attracts Top Talent

30.10.2024

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About the Webinar

In today's competitive startup landscape, building a strong employer brand is not just an option, but a necessity for sustainable growth. As startups face the challenge of attracting and retaining top talent while balancing limited resources, a unique and authentic employer brand can give them a decisive advantage and support long-term financial stability.

Whether you want to boost your recruitment efforts, improve employee retention or improve financial performance, our webinar will provide you with actionable strategies to help you succeed.

Meet the Speakers

Kolja Heskamp: Kolja is a co-founder and managing partner at torq.partners. He has extensive experience in finance and has worked with over 100 companies at various stages of growth. Previously, he served as interim CFO at Outfittery, head of finance and BI at thermondo, and interim finance director at Infarm, among other roles.

Florian Klages: Florian is the founder and managing partner of Friday/Poppins, a consulting firm specializing in People & Culture. He is an experienced manager with strong communication skills and a strong focus on people, as most recently demonstrated in his role as CHRO of Axel Springer SE.

Take this with you

• The Importance of Employer Branding for Startups: Why a strong employer brand is crucial when you can’t compete solely on salary and benefits, and how the employer brand impacts both recruitment and financial performance.

• Defining Your Company's Values and Culture: Practical strategies for identifying and aligning your core values with your mission and vision to create a cohesive corporate culture.

• Building a Compelling Employer Brand: Learn actionable tactics—such as using storytelling, creating an inclusive work environment, and fostering employee engagement—to strengthen your employer brand in the eyes of potential candidates.

• Measuring success: Key metrics you can use to track the effectiveness of your employer branding efforts—from employee retention to NPS scores—and how to adapt as your company grows.

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